Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites and generate leads through it, in which an advertiser pays a search engine like Google when the ad is clicked.
With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.

You need few things to run PPC ads like a Landing Page, An Email, A Business Phone Number, GST Number, if you want to take tax input ( 18% Tax Are Pre Deduct On While Adding Amount In Ads Account), A Credit/Debit Card to add money to Ads Account, most important a Skilled Person or Agency who will run Ads for you like Alvonic Marketing.

It depends on how many leads you want in a week or month. If you target only a single city, spend at least 20,000/- per month. And maximum according to your appetite. Click cost will vary from city to city and competition level. Plus our monthly management fee is additional, depending on your monthly ads spend budget. The above amount doesn’t include money that you will add to your Ads Account for running ads. 

Yes, anyone can run PPC Ads however it will cost you more money and time in comparison to a skilled professional or an agency because they have sharpened their skills through running ads for a long period and learning from making tons of mistakes. Of course, we will charge you a fee, but it will cost you less than doing it yourself.

Do PPC ads guarantee generating more business?
It will work, But you also have to work with leads that your ads are generating, I mean your business has someone or a sales team there that will convert leads into clients or customers.